Who I'm I, Well, I'm James Little, I live in Belgium . I live a vintage mid century life. Every week-end you find me on the flea markets around Europe. I can't let something go lost, so I buy and buy... you know what I mean
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thanks James Little

Love story or not

Back in 1958 an English man in love came to the world fair in brussels and bought something for his girl home.. A nice charme fpr her bracelet, back in England his love found a new man and he never gave the charme. His grandson came a cross my blog, got in contact and mailed me the charme... Home sweet home in Belgium 

out for a picnic

on the worldfair in 1958 you found some nice stuff for a picnic.
a nice picnic table disigned by Lucien De Roeck and a nice walking cain bij Torck

the table came in deferent colors, but this wore a product from after the fair. Only the ones with the ground plan are from the fair. Two different.. One with Martini clud on it and one without martini club on it. The Martini ones are the rare ones. 

the walking cain/steat : white , red ,yellow , green;
, black
it had the expo58 star on te seat

one of the great



Belgium, Dendermonde, 1915 - 2002

De Roeck in his Studio in Elsene, on the background his 'lucky star', the Expo '58 logo.

Lucien De Roeck (Dendermonde, 1915-2002) was barely 17 years old when he subscribed at the belgian institute 'La Cambre'. At La Cambre, where the emphasis was put on crafts, he learned the basic principles of typography, graphic design, poster design and branding. During the first year, pupils were allowed to use only black and white in their work. In the second year they could ad one colour, and it was only in the third year that they could work with all colours. Henry van de Velde, principal, and Joris Minne, typography teacher at his school, brought him the love for functional ideas in his design.

Ostend-Dover, 1935

Antwerp, 1934

His career started at school, where he drew commercial posters for the ferryboat Ostend-Dover and the city of Antwerp. In 1943 the mayor of Antwerp organised a designcompetition to promote his city in a poster. The unsatisfying results of the first round, forced him to ask his friend Henry van de Velde to organise the competition among his students. Lucien De Roeck drew the winning design, combining a vision of the Antwerp cathedral with a red ship and the typical antwerp hand (as part of the myth of Brabo).
As photography was not yet common in posterdesign, De Roeck lived through a golden period using his drawings. Even the letters on his posters were faithfully drawn by hand.

font 1, 1934
created during the lesson of Joris Minne at La Cambre

font 2, 1933
created during the lesson of Joris Minne at La Cambre

Ten years after graduating, De Roeck takes over the typography-atelier at La Cambre and educates several young graphic designers during 40 years. Besides teaching at La Cambre, he also had classes at St. Lucas Antwerp and St. Ghislain.

Expo '58 logo, 1954

atomium, 1958

In 1954 Lucien De Roeck won another designcompetition, designing the logo and poster for the Worldfair in Brussels that would take place in 1958. The Expo-star, an elegant, asymmetric elongated star, still is a recognizable symbol. The five rays visualise the five continents, carrying out the humanistic message to the five corners of the world. On the right side a globe and the date were added. In the center of the star he placed an image of the Brussels city hall.
In 1958 this star was everywhere, covering official posters, streetcars, outfits of hostesses, poststamps and schoolbooks.

Lucien De Roeck making drawings in his sketchbook.

De Roeck was a gifted drawer. Inseparable from his sketchbook, he drew everything around him, his family and friends, his pupils, the towns he visited, boats in the harbour,... For each of his grandchildren he had a book in which he kept al his drewn memories since their birth. It was his diary, in which he had to ad a new drawing every day. Today the shelves of his library tend to burst under the weight of nearly 500 books.

Some post cards

What you find the most of the expo 58 are post cards. They come in all shapes and forms. Colour and black , small and big .

small ones in book form

small ones

And even long ones.

A nice gift

Visiting one of my favorite vintage shops in Bruges 'madam mim' , i got a nice gift. A lace piece from the world fair 1958. 
You find Madam Mim in hoogstraat 29 in Bruges. Always a worth a visit. 

The rare Chocolate case

This is a very rare tin chocolate case from the world fair in 1958. On the front you find an image of the Jacques pavilon but on the back you find a nice 50's gimmick. If you make a clockwise movement with the box you can see an atom. What a nice add to my collection 

some nice old pictures

It's always nice nice to find expo 58 stuff, but old pictures are super nice. Today I got two nice ones.
a big frame wit a nice panoramic view and a familie shot in a small frame. The last one is a shot at the seaside, but the kid had a promotion balloon of the world fair 58.